Fundraising

Role

Strategy and execution of multi-audience fundraising campaign across digital channels including: email, social, text, and peer-to-peer. 

Key Impacts

• Donation increase 34% YoY

• Increase in HVG Campaign Donors: 400% YoY

• New Donor Acquisition: 29 New Donors 

• Leveraged matching grants and challenge awards offered by HVG and its sponsors to maximize individual contributions.

• Engaged and empowered the Board of Directors in fundraising by providing powerful and concise talking points to use in this campaign and in the future. 

• Increased community awareness

• Learning: test of new and underutilized channels, such as Text/SMS and LinkedIn. 

Peer-to-Peer Fundraiser Talking Points